Fast-growing chain chooses Kirkgate for third opening

A pharmacy for many years, latterly Rowlands, No. 49 Kirkgate is now The Yorkshire Vaper, the third shop in a rapidly growing chain started three years ago in Pudsey by former quantity surveyor Dale Wilkinson. Selling e-cigarettes, e-liquids and accessories, the Pudsey opening was followed by Horsforth last year. Bridlington is next (April) and by the end of the year there are due to be 10 Yorshire Vaper shops.

Pictured above at the Silsden branch are the company's retail manager, Sophie Phillips (right), and retail assistant Rebecca Gledhill. Unhappy with products on offer, Dale decided to create his own flavours. The Yorkshire Vaper manufactures own-brand e-liquids at premises in Bradford. There are some 100 juices of all kinds. One of the best sellers is a range based on fizzy drinks.

All three shops display photos of Dale's grandparents, Wilfred and Mary Hutchinson. The company's Mary's Kitchen range features flavours based on desserts Dale's grandma made when he was a child, such as jam pasty, Bavarian slice, raspberry pudding, blackberry pie and lemon Madeira cake.